'Dinners' range, introduced by MKR Foods Pvt Ltd, includes two varieties -
Mediterranean Veg & Rice, and Cauliflower & Broccoli Cheese.
range of juices has been introduced in India by MKR Foods Pvt Ltd. Marketed
under the brand name Gerber, the juice is available in three variants - White
Grape, Apple and Pear. The product claims to contain 100 percent Vitamin C. The
product does not contain added sweeteners, artificial flavours, colours or
3rd Foods Nature Select baby food range is newly introduced in India by Supreme
Enterprises. The range includes two variants - Apples and Bananas with Mixed
Cereal, and Apples & Cinnamon with Oatmeal. The product claims it helps the
baby to discover the natural tastes of fruit and whole grains.
Bites Baby Cereal has been introduced in India by Pristine Organics. The
product is stated to be enriched with 26 essential vitamins, minerals and
micronutrients vital for the healthy growth of children. It is reported that
this product contains enzymes that help in forming a soft semisolid that is
convenient to feed, easy to swallow and digest.
Heinz Co Ltd has recently launched a new range of canned baby food in India
under the brand name Heinz. The range includes two flavours - Delicious Apples
and Pears. This product is suitable for babies in the age group of 4-6 months
and comes with no added sugar, flavours or colours.
New Product Development (NPD) trends in the global baby food market:
Organic: Across the globe, companies are introducing organic baby products with
the aim to win the confidence of consumers. This trend is expected to grow
further in the future with consumers readily accepting organic products across
all categories. Example: Heinz Organic pure baby rice.
Probiotic: Probiotic products, which help in building a better immune system
and general health management, are increasingly getting popular in Western
countries, especially in baby food categories such as snacks and yoghurt, among
Salt: The world is getting less saline as manufacturers are cutting down the
salt content in their products across all food categories, including baby food.
No gluten is another emerging trend in food categories. Example: Happy baby
organic baby food in the U.S. claims to be organic as well as gluten-free.
Prebiotics: Prebiotic products, which contain ingredients to stimulate the good
bacteria growth for better health management, have also been introduced by baby
food manufacturers. Example: Heinz Farley's rusk available in India has
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