Sunday, January 24, 2016

Infant Plurality (Part II)

New Launches Product description

Heinz 'Dinners' range, introduced by MKR Foods Pvt Ltd, includes two varieties - Mediterranean Veg & Rice, and Cauliflower & Broccoli Cheese.
A new range of juices has been introduced in India by MKR Foods Pvt Ltd. Marketed under the brand name Gerber, the juice is available in three variants - White Grape, Apple and Pear. The product claims to contain 100 percent Vitamin C. The product does not contain added sweeteners, artificial flavours, colours or preservatives.

Gerber 3rd Foods Nature Select baby food range is newly introduced in India by Supreme Enterprises. The range includes two variants - Apples and Bananas with Mixed Cereal, and Apples & Cinnamon with Oatmeal. The product claims it helps the baby to discover the natural tastes of fruit and whole grains.
1st Bites Baby Cereal has been introduced in India by Pristine Organics. The product is stated to be enriched with 26 essential vitamins, minerals and micronutrients vital for the healthy growth of children. It is reported that this product contains enzymes that help in forming a soft semisolid that is convenient to feed, easy to swallow and digest.
HJ Heinz Co Ltd has recently launched a new range of canned baby food in India under the brand name Heinz. The range includes two flavours - Delicious Apples and Pears. This product is suitable for babies in the age group of 4-6 months and comes with no added sugar, flavours or colours.
Current New Product Development (NPD) trends in the global baby food market:
* Organic: Across the globe, companies are introducing organic baby products with the aim to win the confidence of consumers. This trend is expected to grow further in the future with consumers readily accepting organic products across all categories. Example: Heinz Organic pure baby rice.
* Probiotic: Probiotic products, which help in building a better immune system and general health management, are increasingly getting popular in Western countries, especially in baby food categories such as snacks and yoghurt, among others.
* Low Salt: The world is getting less saline as manufacturers are cutting down the salt content in their products across all food categories, including baby food.
* Gluten-free: No gluten is another emerging trend in food categories. Example: Happy baby organic baby food in the U.S. claims to be organic as well as gluten-free.
* Prebiotics: Prebiotic products, which contain ingredients to stimulate the good bacteria growth for better health management, have also been introduced by baby food manufacturers. Example: Heinz Farley's rusk available in India has prebiotic claim.

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Niraj Lalka

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